Digital Marketing or Online Marketing is the set of tools or strategies that allow you to easily share your information on the Internet. Marketing has experienced numerous and rapid changes since the name of Marketing 1.0 appeared in the 90s, whose sole objective was to sell products to a global mass market.
Currently, we are talking about Digital Marketing 3.0, which goes beyond homogeneity and unilateral relationships. The main characteristics of this new recognition model in the network are:
- Meet the needs of consumers while making a better world
- Technological waves cause constant updating and alert of changes.
- Companies no longer notice an intelligent consumer (Marketing 2.0), but a more human and spiritual person.
- Interaction with the consumer is more global. The one-to-one relationship disappears due to the collaboration with many (Marketing of values).
Main tools of Digital Marketing
If you are interested in entering the online market or want to carry out a Marketing campaign, these are the main strategies that you will have to use to obtain the best performance.
- 1. Websites and blogs
The basis of any online campaign lies in having a website and a blog. It is essential to meet this requirement in order to continue developing the rest of the strategies. All the content that you want to show from your company must appear on your web portal. The text that you include in the sections, both on the website and the blog should be attractive and updated.
- 2. Advertising display
Display advertising allows us to advertise, through banners of different sizes, on other websites. It is the most popular marketing tool. You can include texts, images or videos. All this without forgetting the elegance and attraction in its content.
- 3. Affiliate marketing
Affiliation programs are based on the promotional agreement between two companies to increase the probability of sale. The advertiser announces its product and the affiliate promotes it, deriving part of its web traffic to that of the advertiser.
- 4. SEO
Web Positioning makes it easy for you to view your web page in the main search engines. It is the most popular organic model to optimize your web portal. If you want to know more about this strategy, check out this post where we give you the tips to better position your company:
- 5. SEM
Search Engine Marketing (SEM) allows you to create advertising campaigns on the Internet. This type of strategy quickly increases the visibility of the website in the search engines: Google, Yahoo, Bing ... Other advantages of the SEM are the segmented traffic of the target audience to our website or the ability to fight with the competition.
Google Adwords is the most known SEM platform in the world of Digital Marketing and is the tool to create Google's ad campaigns. Social networks have become another model of advertising investment. Facebook Ads, Linkedin Ads, Twitter Ads or Instagram Ads are some of the examples of social networks where your company can be promoted.
- 6. Social Networks
Social networks have become an indispensable method in Online Marketing. These digital tools allow you to disseminate the contents of your business and also create links to your website to increase traffic. If you want to know more about the importance of using social networks, visit this link:
- 7. Email Marketing (Newsletter)
Email Marketing is the newsletter that customers who previously registered through a form receive, to obtain information on the promotions of your products and know the details of it. It is a strategy widely used in Digital Marketing but which usually makes a bad use. In this link you will know how a good newsletter should be:
Once explained the main strategies of Online Marketing, it is important to remember that each tool has to be complemented. Don´t focus on one and neglect another.
Mediaelx offers you its Digital Marketing services
At Mediaelx we have qualified employees who develop all these Digital Marketing strategies. If you want your company or business to begin to be introduced in the digital age, trust our company.
If you want to contact us, you can visit us in person and know in person the company that can help you fulfill your purposes. We are located at Calle Vicente Blasco Ibáñez, 58, in Elche (Alicante).
If you want to call us by phone or send us an email to get more information about this service or others, call us at 966 222 989/966 161 282 or write to email@example.com.
See you soon!